Building a strong multinational brand requires branding to be agile enough to be related across different markets, but consistent enough to be instantly recognizable. Coca Cola has become a textbook brand for a strong image across borders.
9 second power commercial created for digital placement. Shot in true 4K to create a cinematic feel. Hard lighting used to simulate party ambiance.
Ground Rules
Four hours on the clock. Research Coca Cola's Asian brand image, storyboard, buy props and a shoot content in a space available.
Long sunset power banners intended for hero images and widescreen posters (or as we used it; a thumbnail)
What better than a gif? A slow motion gif.
High speed camera used to maximize impact at the moment of contact.
Image collection for placement in a instagram carousel or scrolling gallery.
Pairing Coca Cola with food to create an image synonymous with the brand [left].
Quick image animation structured to brand position of optimism [right]
High frame rate still photography to create a meaningful closing image.
Background lightly retouch to removed distracting elements. Color tone kept organic to retain the essence of the Coca Cola brand.